Coca-Cola
Most panda bears are on loan from China. And those loans are expensive. Coca-Cola and ZOO Atlanta wanted to build the fanfare around the birth of a new loan, baby Mei-Lan. 
Coke took over the downtown Atlanta train station during the hottest month in the South.

OBIE Finalist 2006
Start hot, finish cold.
Coke and baseball, about as American as it gets.
Art director, designer: Matthew Sharpe

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