BetMGM
We had the opportunity to work with several high-profile NBA alumni to help promote playoff basketball at both the collegiate and professional levels. The objective was to create engaging, humorous content for both paid and organic social channels. In collaboration with a director and production team, we developed a series of entertaining concepts that resonated with fans while authentically highlighting the excitement of postseason basketball. Beyond capturing lighthearted and comedic moments, we were also able to uncover more candid and emotional stories from the talent. These authentic reactions provided additional creative opportunities, allowing us to expand the content beyond the original scope and develop a richer, more versatile campaign across multiple platforms.
We had the opportunity to work with several high-profile NBA alumni to help promote playoff basketball at both the collegiate and professional levels. The objective was to create engaging, humorous content for both paid and organic social channels. In collaboration with a director and production team, we developed a series of entertaining concepts that resonated with fans while authentically highlighting the excitement of postseason basketball. Beyond capturing lighthearted and comedic moments, we were also able to uncover more candid and emotional stories from the talent. These authentic reactions provided additional creative opportunities, allowing us to expand the content beyond the original scope and develop a richer, more versatile campaign across multiple platforms.
Kevin Garnett / Lie Detector
Kevin Garnett / YouTube Long Form
Kevin Garnett / Return or Retire
Kevin Garnett / Podcaster
Jalen Rose / Reminders
Jalen Rose / Breaker
Jalen Rose / IG Carousel
