Weber Grills #GrillofaLifetime
Weber has a lot of loyal customers. It's actually fair to call them obsessed. After a long winter recently, Weber launched its biggest grill innovation in 20 years. To match the loyalty of Weber's hardcore fan base, we teased up the reveal with a social campaign that tapped into their freakish obsession
with grilling.
with grilling.
Social // teaser
Social // teaser
Social // launch day
Social // static posts
We also proposed they cover water towers with giant grill covers as a tease.
Photography
