#GrillofaLifetime
Weber has a lot of loyal customers. It's actually fair to call them obsessed. After a long winter, Weber launched its biggest grill innovation in 20 years. To match the loyalty of Weber's hardcore fan base, we teased up the reveal with a social campaign that tapped into their freakish obsession with grilling.
Weber has a lot of loyal customers. It's actually fair to call them obsessed. After a long winter, Weber launched its biggest grill innovation in 20 years. To match the loyalty of Weber's hardcore fan base, we teased up the reveal with a social campaign that tapped into their freakish obsession with grilling.
Launch Day social
Social static posts
We proposed water towers covered with giant grill covers.
