Team USA
We partnered closely with the internal creative team at the USOPC to develop and execute a large-scale campaign promoting Team USA athletes and their sports in the lead-up to the Paris 2024 Summer Olympic Games. The primary objective was to engage a younger generation of fans and inspire greater interest in the athlete and sports behind the Games. Our strategy centered on showcasing the personalities and individuality of Team USA athletes. I managed a multidisciplinary team of art directors, editors, designers, and motion designers to bring this vision to life across a wide range of campaign assets and platforms. The partnership proved highly successful; we delivered a body of work that supported their goal of attracting new audiences and deepening fan engagement ahead of the Paris 2024 Games.
America showed up for Team USA in 2024 – and the numbers proved it. Olympic viewership soared 82% compared to Tokyo 2020, with more than 30 million Americans tuning in. Paralympic audiences rose by 32%, and across digital platforms, Team USA saw content engagement more than double. Over 90% of Americans recognized the U.S. Olympic team, a signal of renewed national connection. With unprecedented levels of social interactions, growing Paralympic visibility, and millions of new followers, fans didn’t just watch the Olympic and Paralympic Games; they experienced them.
America showed up for Team USA in 2024 – and the numbers proved it. Olympic viewership soared 82% compared to Tokyo 2020, with more than 30 million Americans tuning in. Paralympic audiences rose by 32%, and across digital platforms, Team USA saw content engagement more than double. Over 90% of Americans recognized the U.S. Olympic team, a signal of renewed national connection. With unprecedented levels of social interactions, growing Paralympic visibility, and millions of new followers, fans didn’t just watch the Olympic and Paralympic Games; they experienced them.
Sport / Hype Reels :15
Athlete / Hype Reels :15
The Cheer Generator was an easy-to-use, web-based experience where fans from around the country can create a digital “Cheer” for Team USA.
Cheer Generator Reel & Team USA Lens
We also helped promote Team USA on Sunday Night Football on NBC, as well as at Comic Con LA and BravoCon.
