Team USA
We partnered closely with the internal creative team at the USOPC to develop and execute a large-scale campaign promoting Team USA athletes and their sports in the lead-up to the Paris 2024 Summer Olympic Games. The primary objective was to engage a younger generation of fans and inspire greater interest in the athlete and sports behind the Games. Our strategy centered on showcasing the personalities and individuality of Team USA athletes. I managed a multidisciplinary team of art directors, editors, designers, and motion designers to bring this vision to life across a wide range of campaign assets and platforms. The partnership proved highly successful; we delivered a body of work that supported their goal of attracting new audiences and deepening fan engagement ahead of the Paris 2024 Games.
Sport / Hype Reels :15
Athlete / Hype Reels :15
Cheer Generator Reel & Team USA Lens
We also helped promote Team USA on Sunday Night Football on NBC, as well as at Comic Con LA and BravoCon.
