LP SmartSide Trim & Siding
LP SmartSide Trim and Siding is the most durable product of its kind on the market. But not a lot of consumers are aware they exist in a saturated market of fiber cement siding. SmartSide's durability against hail, wind, moisture, fungal decay and termites is what sets them apart from the competition. By a mile.
We developed a range of assets across paid social and digital channels, as well as traditional channels including print and email, featuring the legendary durability.
We developed a range of assets across paid social and digital channels, as well as traditional channels including print and email, featuring the legendary durability.
To further demonstrate how the product’s durability stacks up against the competition, we created a series of demo videos for their organic social channels.
LP is a major presence at the International Builders’ Show in Vegas every year. From product demos to new product launches, we created engaging experiences that drew crowds and brought the brand to life on the show floor.
