LP SmartSide Trim & Siding
LP SmartSide Trim and Siding is the most durable product of its kind on the market. But not a lot of consumers are aware they exist in a saturated market of fiber cement siding. SmartSide's durability against hail, wind, moisture, fungal decay and termites is what sets them apart from the competition. By a mile.
Wanna see what a puck and baseball can do to the competition?
This campaign is the first time LP has talked directly to the consumer, the homeowner.
Durable siding. Now in Color / IG feed teaser creative @LP_Pros
Many historic home societies will only allow smooth finished siding when remodeling or restoring a historic home. LP SmartSide Trim and Siding only carried a cedar textured product for many years. In 2019, LP finally launched a smooth finish product to help in their ultimate quest of siding domination in the market.
Trade Show Experience
Photography // William DeShazer
Art director & designer: Matthew Sharpe
Writer: Adam Pawlowski
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