Five Below
When we pitched and won the Five Below account, I don't think any of us knew what we had just signed up for. What followed was a wild ride and an almost unbelievable amount of content for IG and TikTok. We did whatever it took to keep up. Art directors and creative directors were shooting content in their backyards. We partnered with creators and celebrities with huge followings, and we even created a brand-new in-house Creator role to support the work. The best part was owning the entire process, from ideation and trend spotting to editing, motion graphics, and set design. It was fast, chaotic, and a lot of fun. I'd do it all over again.
