E*TRADE
We partnered with their internal marketing team to help ideate and produce video content for the launch of their new Pro online platform. Rather than simply showcasing the product on screen, we built an immersive visual world that placed viewers inside the mindset of a trader. This approach not only highlighted the platform’s features and capabilities but also elevated the sense of focus, confidence, and opportunity that the product was designed to empower. By connecting the audience to the experience behind the platform, we created a launch campaign that felt both engaging and aspirational. This was shot in studio in front of a 270-degree LED screen, where we were able to produce in-camera motion graphics to create a cohesive world with the set and talent.
We partnered with their internal marketing team to help ideate and produce video content for the launch of their new Pro online platform. Rather than simply showcasing the product on screen, we built an immersive visual world that placed viewers inside the mindset of a trader. This approach not only highlighted the platform’s features and capabilities but also elevated the sense of focus, confidence, and opportunity that the product was designed to empower. By connecting the audience to the experience behind the platform, we created a launch campaign that felt both engaging and aspirational. This was shot in studio in front of a 270-degree LED screen, where we were able to produce in-camera motion graphics to create a cohesive world with the set and talent.
After successful results in our performance and TVC work , the internal marketing team tasked us with helping grow their organic social channels by creating a range of assets from product launch videos to trends and current event content at @etrade_frommorganstanley The majority of the content we produced was built using a combination of existing footage, photography, and carefully curated stock video and imagery. This approach allowed us to streamline production, move quickly on trending ideas, and deliver timely, engaging creative.
